@font-face { font-family: 'La Nord'; src: url('LaNordPlenaire-Light.woff2') format('woff2'); font-weight: 300; }
@font-face { font-family: 'La Nord'; src: url('LaNordPlenaire-SemiLight.woff2') format('woff2'); font-weight: 400; }
@font-face { font-family: 'La Nord'; src: url('LaNordPlenaire-Regular.woff2') format('woff2'); font-weight: 500; }

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  font-family: 'La Nord', -apple-system, sans-serif;
  font-weight: 300;
  background: #FAF7F2;
  color: #2A2A2A;
  margin: 0;
  padding: 0;
  line-height: 1.6;
  letter-spacing: 0.2px;
}
.wrap { max-width: 1100px; margin: 0 auto; padding: 48px 28px 80px; }

/* Nav */
.nav {
  position: sticky; top: 0; z-index: 10;
  background: rgba(250, 247, 242, 0.92);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid #ECE6DC;
  padding: 14px 28px;
  font-size: 12px; letter-spacing: 1px; text-transform: uppercase;
}
.nav-inner { max-width: 1100px; margin: 0 auto; display: flex; gap: 22px; flex-wrap: wrap; align-items: center; }
.nav .brand { font-weight: 500; letter-spacing: 1.8px; color: #2A2A2A; text-decoration: none; }
.nav a { color: #888; text-decoration: none; font-weight: 400; }
.nav a:hover { color: #2A2A2A; }
.nav .spacer { flex: 1; }
.nav .back { color: #C47A3D; font-weight: 500; }

/* Hero */
.hero { margin-bottom: 44px; }
.eyebrow { font-size: 12px; letter-spacing: 2px; text-transform: uppercase; color: #C47A3D; margin-bottom: 12px; font-weight: 500; }
h1 { font-size: 42px; font-weight: 400; letter-spacing: -0.5px; margin: 0 0 14px; line-height: 1.15; }
.lead { font-size: 17px; color: #555; max-width: 780px; margin: 0; font-weight: 300; }

.section { margin-bottom: 56px; scroll-margin-top: 80px; }
.section-head { margin-bottom: 24px; }
.sec-num { font-size: 11px; letter-spacing: 2px; color: #C47A3D; font-weight: 600; text-transform: uppercase; margin-bottom: 8px; }
h2 { font-size: 28px; font-weight: 400; letter-spacing: -0.3px; margin: 0 0 8px; }
.sec-sub { color: #666; font-size: 14.5px; max-width: 780px; font-weight: 300; }
h3 { font-weight: 500; font-size: 17px; margin: 0 0 4px; }

/* Principle layers */
.layers { display: grid; grid-template-columns: repeat(3, 1fr); gap: 14px; }
@media (max-width: 800px) { .layers { grid-template-columns: 1fr; } }
.layer { border-radius: 14px; padding: 22px 24px; color: #fff; }
.layer.hook { background: linear-gradient(135deg, #C47A3D, #B8693D); }
.layer.body { background: linear-gradient(135deg, #5A7A4C, #4D6A40); }
.layer.cta { background: linear-gradient(135deg, #B8693D, #A05530); }
.layer .lab { font-size: 10px; letter-spacing: 2px; text-transform: uppercase; opacity: 0.8; font-weight: 600; }
.layer .nm { font-size: 24px; font-weight: 500; margin: 6px 0 10px; }
.layer .how { font-size: 12px; text-transform: uppercase; letter-spacing: 1.5px; opacity: 0.9; font-weight: 500; margin-bottom: 10px; }
.layer .desc { font-size: 13.5px; opacity: 0.95; }

/* Format cards */
.formats { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
@media (max-width: 900px) { .formats { grid-template-columns: 1fr; } }
.fmt {
  background: #fff;
  border-radius: 14px;
  padding: 24px;
  border: 1px solid #ECE6DC;
}
.fmt.ugc { border-top: 6px solid #C9A66B; }
.fmt.inf { border-top: 6px solid #5A7A4C; }
.fmt.fdr { border-top: 6px solid #7A5F9B; }
.fmt .tag { font-size: 11px; letter-spacing: 1.8px; text-transform: uppercase; color: #888; margin-bottom: 6px; font-weight: 500; }
.fmt .ttl { font-size: 22px; font-weight: 500; margin-bottom: 6px; }
.fmt .role { font-size: 13px; color: #555; font-style: italic; margin-bottom: 14px; font-weight: 300; }
.fmt .row { display: flex; justify-content: space-between; padding: 10px 0; border-top: 1px dashed #E5DFD3; font-size: 13px; gap: 10px; }
.fmt .row:first-of-type { border-top: 0; }
.fmt .k { color: #888; font-size: 10.5px; letter-spacing: 0.8px; text-transform: uppercase; font-weight: 500; flex: 0 0 42%; }
.fmt .v { color: #2A2A2A; flex: 1; text-align: right; }

.chip { display: inline-block; padding: 2px 8px; border-radius: 999px; font-size: 11px; font-weight: 500; }
.chip.paid { background: #C47A3D; color: #FFF8EC; }
.chip.organic { background: #5A7A4C; color: #F3F7EC; }
.chip.both { background: #7A5F9B; color: #F4EEFA; }

/* POV cards */
.povs { display: grid; grid-template-columns: 1fr 1fr; gap: 20px; }
@media (max-width: 800px) { .povs { grid-template-columns: 1fr; } }
.pov { background: #fff; border-radius: 14px; padding: 24px 26px; border: 1px solid #ECE6DC; }
.pov.cd { border-left: 4px solid #7A5F9B; }
.pov.dr { border-left: 4px solid #C47A3D; }
.pov h3 { margin: 0 0 2px; font-weight: 500; font-size: 17px; }
.pov .who { color: #888; font-size: 11.5px; letter-spacing: 0.5px; text-transform: uppercase; margin-bottom: 14px; font-weight: 500; }
.pov p { font-size: 13.5px; margin: 0 0 10px; }

/* Product index grid */
.cat-label { font-size: 11px; letter-spacing: 1.8px; text-transform: uppercase; color: #888; margin: 28px 0 12px; font-weight: 500; }
.idx-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 14px; }
@media (max-width: 900px) { .idx-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 540px) { .idx-grid { grid-template-columns: 1fr; } }
.card {
  background: #fff;
  border: 1px solid #ECE6DC;
  border-radius: 14px;
  padding: 20px 22px;
  text-decoration: none;
  color: inherit;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  min-height: 170px;
  transition: transform 0.18s ease, box-shadow 0.18s ease, border-color 0.18s ease;
}
.card:hover {
  transform: translateY(-2px);
  box-shadow: 0 8px 24px rgba(40, 30, 15, 0.08);
  border-color: #DCD2C0;
}
.card .cat { font-size: 10px; letter-spacing: 1.8px; text-transform: uppercase; color: #888; font-weight: 500; margin-bottom: 8px; }
.card .name { font-size: 19px; font-weight: 500; letter-spacing: -0.2px; margin-bottom: 4px; line-height: 1.2; }
.card .tag { font-size: 12.5px; color: #555; margin-bottom: 14px; font-weight: 300; line-height: 1.4; }
.card .bot { display: flex; justify-content: space-between; align-items: center; font-size: 12px; }
.card .mrp { color: #2A2A2A; font-weight: 500; }
.card .arrow { color: #C47A3D; font-size: 16px; }
.card.cleanser { border-top: 4px solid #C9A66B; }
.card.moisturiser { border-top: 4px solid #5A7A4C; }
.card.treatment { border-top: 4px solid #7A5F9B; }
.card.bundle { border-top: 4px solid #4A6B8A; }
.card.bundle .cat { color: #4A6B8A; }

/* Brief page styles */
.brief-hero {
  background: #2A2A2A;
  color: #FAF7F2;
  padding: 56px 28px 44px;
  margin-bottom: 36px;
}
.brief-hero-inner { max-width: 1100px; margin: 0 auto; }
.brief-hero .eyebrow-light { font-size: 11px; letter-spacing: 2px; text-transform: uppercase; color: #C9A66B; font-weight: 600; margin-bottom: 10px; }
.brief-hero h1 { font-size: 38px; font-weight: 400; margin: 0 0 8px; letter-spacing: -0.3px; line-height: 1.2; }
.brief-hero .sub { color: #B8B0A4; font-size: 15px; max-width: 780px; font-weight: 300; }

.concept-meta {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 14px 28px;
  font-size: 14px;
  padding: 24px 28px;
  background: #fff;
  border: 1px solid #ECE6DC;
  border-radius: 12px;
  margin-bottom: 28px;
}
@media (max-width: 700px) { .concept-meta { grid-template-columns: 1fr 1fr; } }
.concept-meta .k { color: #888; font-size: 10.5px; letter-spacing: 0.8px; text-transform: uppercase; font-weight: 500; margin-bottom: 3px; }
.concept-meta .v { color: #2A2A2A; }

.tpl-block {
  background: #fff;
  border: 1px solid #ECE6DC;
  border-radius: 14px;
  padding: 26px 30px;
  margin-bottom: 20px;
}
.tpl-block.scripted { border-left: 5px solid #C47A3D; }
.tpl-block.briefed { border-left: 5px solid #5A7A4C; }
.tpl-block.locked { border-left: 5px solid #B8693D; }
.tpl-block h4 { display: flex; align-items: center; gap: 12px; margin: 0 0 6px; font-weight: 500; font-size: 18px; }
.tpl-block h4 .pill {
  font-size: 10px; letter-spacing: 1.2px; text-transform: uppercase;
  padding: 3px 10px; border-radius: 999px; font-weight: 600;
}
.pill.scripted { background: #C47A3D; color: #FFF8EC; }
.pill.briefed { background: #5A7A4C; color: #F3F7EC; }
.pill.locked { background: #B8693D; color: #FFF8EC; }
.tpl-block .guide { font-size: 12.5px; color: #888; margin: 0 0 14px; }

.hook-group { margin-bottom: 14px; }
.hook-group-name {
  font-size: 11px; letter-spacing: 1.2px; text-transform: uppercase;
  color: #C47A3D; font-weight: 600; margin: 14px 0 8px; padding-top: 10px;
  border-top: 1px dashed #EFE5D0;
}
.hook-group:first-of-type .hook-group-name { border-top: 0; padding-top: 0; margin-top: 0; }
.hooks { counter-reset: hk; margin: 0; padding: 0; list-style: none; }
.hooks li {
  counter-increment: hk;
  padding: 10px 14px 10px 44px;
  background: #FBF6EC;
  border-radius: 8px;
  margin-bottom: 6px;
  font-size: 14px;
  position: relative;
}
.hooks li::before {
  content: counter(hk, decimal-leading-zero);
  position: absolute; left: 14px; top: 10px;
  font-size: 10.5px; font-weight: 600; color: #C47A3D; letter-spacing: 0.5px;
}

.truths, .landmines { margin: 6px 0 0; padding: 0; list-style: none; }
.truths li, .landmines li {
  padding: 10px 14px 10px 38px;
  border-radius: 8px;
  margin-bottom: 6px;
  font-size: 13.5px;
  position: relative;
}
.truths li { background: #F0F4EA; }
.truths li::before {
  content: ''; position: absolute; left: 16px; top: 16px;
  width: 8px; height: 8px; border-radius: 50%; background: #5A7A4C;
}
.landmines li { background: #FBEEEE; color: #6A2A2A; }
.landmines li::before {
  content: ''; position: absolute; left: 14px; top: 18px;
  width: 12px; height: 2px; background: #B83A3A;
}

.cta-line {
  background: #FFF1DD;
  border: 1px dashed #C47A3D;
  border-radius: 8px;
  padding: 14px 18px;
  font-size: 15px;
  color: #5A4015;
  font-weight: 400;
  margin-bottom: 4px;
}

.mini-head { font-size: 11px; letter-spacing: 1.2px; text-transform: uppercase; color: #888; margin: 16px 0 8px; font-weight: 500; }

.note {
  background: #FFF8EC;
  border-left: 4px solid #C9A66B;
  padding: 20px 24px;
  border-radius: 6px;
  font-size: 14px;
  color: #5A4A2A;
}
.note strong { font-weight: 500; }