Bundle / Complete Ritual

Chapter One The Complete Ritual

All four products. Full AM and PM. The first real routine for someone new to skincare, or the full reset for someone starting over.

MRP
3,499 (14% off from 4,096)
Products
Duelle + Rose Jelly + Glacee + Aesthetique
Audience
Gift-givers, new-to-skincare, people starting over
Angle
The complete routine, 14% off, under 3,500 a starter kit that actually works
Length target
40 to 55 seconds
Channel
Paid Meta + IG organic

01 Hook bank 25 options Scripted

Complete-routine / gift
  1. "The whole routine. Morning and night. Under 3,500."
  2. "Most starter kits are a scam. This one isn't."
  3. "If someone asked me to pick a gift for a girlfriend, it would be this."
  4. "The kit I wish someone had given me five years ago."
Restart / reset
  1. "I threw out my shelf and started over with this."
  2. "If you're overwhelmed by your skincare, try deleting all of it and using four products."
  3. "Four products replaced twelve on my shelf. My skin got better."
  4. "The reset kit for anyone who's tried too many things and lost track."
Clinical / authority
  1. "Four products. Three clinical studies. One Indian brand."
  2. "Every single product in this kit has clinical data behind it. That's not common."
  3. "Dermatologist-tested. B Corp certified. PETA vegan. All four."
Value
  1. "14% off the four products bought separately. That's 600 saved on a 4,000 spend."
  2. "For the price of one La Mer product, you get four clinical-grade Plenaire ones."
  3. "The whole routine for less than the cost of one premium serum."
Simplicity
  1. "Two products in the morning, two at night. That's the whole routine."
  2. "A skincare routine you can actually remember."
  3. "If your skincare routine needs a shelf, it's too complicated."
Time-bound
  1. "30 days of this four-product routine. Honest review."
  2. "Day 1 and day 30. Same angle, same light."
POV / confessional
  1. "My entire skincare is now four bottles. I feel lighter."
  2. "I've been doing this for six weeks and I'm not going back."
  3. "This is what I'd recommend to a sister, a friend, or a mother."
  4. "The kit I wish existed when I was 22."
Category callout
  1. "Indian skincare finally has a full-routine kit that isn't a sample tray."
  2. "Most starter kits give you mini sizes. This one gives you real sizes."

02 Body brief Briefed

Three kit truths
Sensory cue
Three landmines

03 CTA Locked

"Plenaire Chapter One. Link in bio if you want to start."