Bundle / PM Ritual

Beaux Rêves The PM Ritual

Rose Jelly + Aesthetique. Remove the day, treat the skin overnight. The retexturing night ritual.

MRP
2,099 (10% off from 2,348)
Products
Rose Jelly + Aesthetique
Audience
F28 to 44, texture and dark spot concerns
Angle
A night ritual that does something while you sleep
Length target
35 to 50 seconds
Channel
Paid Meta + IG organic

01 Hook bank 25 options Scripted

Ritual / education
  1. "Your skin repairs itself at night. Most people waste those hours."
  2. "PM skincare is where real skin change happens. Morning is just maintenance."
  3. "If you skip your PM routine, you're skipping the only window when retexturing actually works."
  4. "Two products before bed. This is what they do while you sleep."
Problem-aware dark spots / texture
  1. "Dark spots fade at night or not at all. That's when the actives actually work."
  2. "If you have uneven texture, morning skincare won't fix it. Night skincare might."
  3. "Clogged pores from sunscreen, makeup, and air pollution. This is the kit that clears them."
  4. "If your 'night routine' is just moisturiser, you're missing the most important hours."
Clinical / authority
  1. "A makeup remover with ceramides. A retexturing serum with 45-day clinical proof on Indian skin. Stack them at night."
  2. "The only kit where both products have clinical studies behind them."
  3. "Fitzpatrick IV-V. Face-applied. 45 days. Mexameter-measured. That's the Aesthetique study behind this kit."
Sensory
  1. "Jelly to milk. Then a serum that feels like air. That's the evening."
  2. "I can't explain why a PM routine can feel calming. Watch."
  3. "Rose water. Warm water. Two drops of serum. This is my wind-down."
Curiosity
  1. "Why my dermatologist said to stop layering five serums at night."
  2. "The only two products I use at night now."
  3. "Why PM skincare is 70% of the results and AM is 30%."
Time-bound demo
  1. "45 nights of this ritual. Before and after, same angle."
  2. "Two weeks of this PM kit. Texture check."
Value / kit logic
  1. "A PM ritual with two clinical studies behind it, under 2,100."
  2. "Cheaper than one La Mer face cream, twice the clinical evidence."
POV / confessional
  1. "I stopped layering five products and started using two. My skin got better."
  2. "The reason my skin looks different in the morning is what happens at night."
  3. "This is the kit I've been sending to friends who ask what I use."
  4. "If I could only keep one PM ritual for life, this would be it."

02 Body brief Briefed

Three kit truths
Sensory cue
Four landmines

03 CTA Locked

"Plenaire Beaux Rêves. Link in bio if you want to try it."